Successfully marketing yourself as a personal trainer


If there’s one thing you’re passionate about, that is working out and helping others achieve their fitness goals. What’s more, all day long you’re looking forward to going to the gym. You’re even qualified as a personal trainer. To start your personal training career, you enrolled in PT classes at Origym, in Liverpool. This was the best thing you’ve ever done. But now, you need clients and a bunch of them. The success of any fitness coach relies in their ability to gain and retain clients, skill which you’ve not yet mastered. Don’t threat though because you can make your career a profitable and successful one. From this article, you’ll learn how to market yourself as a personal instructor.   

Put yourself out there somehow

What does putting yourself out there means? It means self-promoting yourself as a PT in Liverpool. If people don’t know who you are or, worse, they’ve never heard of you, you won’t build a profitable business. What you need to do is network. Clients won’t come to you. You have to go to them. If you don’t have relationships, then you better make some. But how are you going to do that? A good idea is to launch a Facebook page. Social media platforms allow you to really get to know people and, most importantly, create meaningful relationships. This isn’t enough, though. You need to attend events that interest you from a fitness standpoint. They don’t necessarily have to be special events, just social gatherings. Equally important is to have business cards. Even though we live in the technological era, business cards are still useful.

Talk about your healthy living programs  

A great way of gaining business is promoting your healthy living programs. Businesses are the only ones that you should target. Set up meetings with various companies and talk about your life-changing wellness programs. Don’t use complicated terms. Instead, keep things simple. And short. Businesses don’t have a lot of time on their hands, so they’ll appreciate the fact that you’re not wasting the little spare time they have. Try to make your healthy living program look as professional as possible. If you’re not able to gain their trust, you can’t monetise your passion for healthy living or help people.

Consider offering discounts

If you want to win fitness enthusiasts’ heart, you should definitely offer some discounts. People absolutely love knock-offs, so they will love you for giving them the opportunity to save money. What you can do is offer reductions in cost to those who train in small groups. If you don’t focus on your clients, you won’t be successful. You need to understand that personal training is a people business and you have to gain clients on your side. Delivering great services isn’t enough to succeed in the fitness industry.

Getting paying clients may be difficult, but it isn’t impossible. Marketing yourself as a personal trainer is the most important skill you need to acquire. In today’s world, if you want to succeed in the fitness business, you have to promote yourself and, most importantly, do a good job.