Home sale: differences between good and bad marketing

Every person out there knows the logical steps included in a home selling process, namely deciding between hiring a realtor or taking the matter into your own hands, increasing the curb appeal of the property, opting for a detailed inspection and getting a free estimated market value, resorting to various marketing methods, knowing and making use of selling points when showing the house to buyers, getting a bid and closing the deal. Those who do not prepare in advance for such an emotionally challenging and time-consuming process are prone to making more mistakes like failing to break the connection with their home before putting it up for sale, not hiring an experienced real estate agent or not researching the real estate market properly, overvaluing their property or not preparing it for sale, not prioritizing space planning, transforming all lookers into buyers, not giving much importance to the first offer and not ensuring enough home exposure. The latter leads us to the main topic of this article, which focuses on identifying bad marketing practices.

Good marketing methods that ensure a fast home sale

First, the main difference between good and bad marketing is that the latter will not make the phone ring, which means that the chances of closing a deal decrease significantly. Even though you know that there are buyers willing to invest in your area due to their online statement “we buy houses Lake City”, it does not mean that they know about your existence as well. For this reason, getting maximum exposure when trying to sell a property is extremely important. In fact, this makes the difference between a sold home and an expired home. Every seller should become familiar with the basics of home marketing, which involve displaying accurate and clear photographs of both the interior and exterior of the house, offering a good virtual tour with sound, music or a detailed description of the property, getting a well designed “for sale” sign, organizing an open house and advertising it online, resorting to print advertising or sending e-flyers. There are many methods available that you can use in order to attract buyers’ attention.

Marketing mistakes that kill the chances of closing a deal

Nevertheless, home sellers seem to keep making some common mistakes that result in bad marketing, but the question is why? Maybe they need professional guidance or to invest more time in the process in order to obtain successful results. Bad marketing consists in not providing important information about the property, which makes buyers believe that you are trying to hide certain flaws from them, displaying poorly shot photographs that create a bad first impression, such as dark pictures or images capturing cluttered rooms and pets sleeping on the bed, not giving enough importance to broker previews, not opting for virtual tours or print advertising, which means that prospective buyers will not find out about your intention of selling a property in that specific area or neighborhood. When it comes to showings, home sellers do not realize that restricted access reduces the chances of closing a deal.